Álvaro Artiel
I design digital products end to end
Product Lead · Gamification · UX/UI · E-learning · SaaS · Applied AI
Who I am
I’m Álvaro Artiel, a product designer. I take ideas from the first sketch to the interface real people use, both on my own products (Ceustack) and inside client teams. I care about design that solves before it decorates. One of my obsessions is gamification: points, ranks and challenges that make people want to come back.
Featured projects
Ranquea
Ceustack’s own product for running gamified photography leagues: participants upload photos from their phones, a jury scores each one out of 100 and the ranking updates live. As Product Lead I drive product and design.
UltraCarta
Ceustack’s product for restaurants: a digital menu you update in a minute from your phone. AI imports the menu and detects allergens; guests read it from a QR with diet filters and a recommender that suggests dish and wine.
TenTuPlaza Platform
TenTuPlaza’s new custom e-learning platform — Spain’s nº1 academy for ADIF and RENFE public exams, with 5,000+ students. I lead product and design of the student area: studying the syllabus, practising with a test engine and analysing performance against the group. Being built in phases.
Vaultz
A personal-finance app to manage income, expenses and savings, with a social-style financial-education layer. I led product design end to end: research, information architecture, UI and design system.
Specialty
I design systems people come back to.
Points, ranks, challenges, streaks and leaderboards that turn a task into something worth repeating. I use it in e-learning, SaaS and communities.
4 products with real gamification
See it in action:RanqueaTenTuPlaza PlatformBeNextAuraProds
Strategy,designandcodefromthesamepairofhands.Sothere’snooneelsetoblame.
Shall we talk?
Shall we work together?