AuraProds
A year as designer at AuraProds, a 3D and audiovisual training school with 14,000+ students: I redesigned its whole public site and built the e-learning campus from scratch, with a gamification system (points, ranks, challenges and monthly briefs) that keeps students coming back.
AuraProds is an audiovisual training school —3D, video editing and VFX— with a community of more than 14,000 students. I spent a year as designer owning its two digital fronts: the public site that attracts and convinces, and the campus where students learn and compete.
I redesigned the whole website, from the identity to the last landing page. The home lays out the offer as a clear path —from zero to living off 3D—, the course pages break the syllabus down module by module with real results, and the Hall of Fame turns student work into the best social proof.
The other front was building the e-learning campus from scratch. I designed a system where moving through a course feels like moving forward, not just ticking boxes: courses, lessons and community living in one place, on reusable components built to scale to new courses without redesigning each time.
The piece that changes everything is gamification. Students earn Lúmenes by completing challenges, climb through ranks, compete in a monthly leaderboard and take part in a themed brief every month. Progress stops being a bar and becomes a reason to come back.
Around all that sits the community: a forum with introduction threads, work in progress, questions and feedback between students and team. The campus isn’t a video player, it’s a place where things happen.
The site is still in production and the campus grew with every new course. You can see the AuraProds site and get to know the campus on its public page.