BeNext
A web app for esports, live events and online social life: BeNext Sphere, a "virtual resort" with competition arenas, streaming and social zones, wrapped in a futuristic neon aesthetic. Product and brand design, from research to iteration.
BeNext is a web app that brings together three worlds: esports, live events and social networking. The idea is a "virtual resort" —BeNext Sphere— where people come to compete in arenas, follow events via streaming and move through social zones with their avatar. The target audience: highly digital young people who already live online.
The challenge was keeping something this ambitious from feeling chaotic. I built a futuristic, neon brand —dark, with accents that glow— and organised the product into named zones (Chrono Arena, Horologium Plaza, Time Oasis…) so each part has its own identity and users don’t get lost among features.
I followed the full process, from discovery and research to implementation and iteration. The design rests on a system of components and tokens —navigation, event cards, forms and states— that keeps a dense interface consistent across mobile and desktop.
The result is a platform that feels both spectacular and navigable: plenty of visual energy, but with a clear structure underneath.
